This conference presentation explores ethical concerns within artistic practice of experimental, performative art interventions within the context of artistic research. The author considers what can be learned through ethical concerns that may arise alongside artistic decisions in the creative process. As a case study, the paper examines Finnexia®, an advertisement campaign for a (fictitious) medication that helps people learn the Finnish language. Finnexia was presented as a live performance intervention in the Central Railway Station in Helsinki, Finland, as the author’s primary doctoral artistic production.
Finnexia website: http://www.finnexia.fi