On April 26th, 2019, Lisa Erdman will defend her doctoral thesis entitled, Performing false hope: Ethical outcomes of fictitious pharmaceutical advertising as a public art intervention. The dissertation explores the unexpected ethical and emotional outcomes that emerged from the presentation of Finnexia®, a performance intervention that served as the art production component of the doctoral research. Finnexia consisted of an advertisement campaign for a (fictitious) medication that helps people learn the Finnish language. In 2012, the project was presented as a live performance in the Helsinki Railway Station. Finnexia aimed to create a space for public dialogue about the experience of the foreigner in Finland. On a secondary level, the project presented a satirical commentary on the proliferation of pill-based medical treatments.
The time and location detials of the public defence will be announced by mid-March.